Alex G.

Alex has learned to discover himself through the lens, turning shyness and insecurity into expressive strength and stage presence. His entry into the fashion world was almost accidental, but everything that followed has been the result of passion, curiosity, and a genuine desire to challenge himself. In this interview, he shares his most meaningful experiences, the importance of human connection on set, the moments of vulnerability that shaped him, and the dreams that still accompany him today.

Alex, you’ve been working as a model for many years now. What initially motivated you to pursue this career?

Great question! To be honest, at the beginning I didn’t really have a clear idea, it all started quite unexpectedly. I didn’t know anything about this world and, truthfully, I wasn’t even that interested in it. Then I remember a friend once told me, “With your qualities, you could try modeling” That sentence really sparked something in me. From there, I started doing some research, looking around, and gradually became more and more interested in the fashion industry. Another turning point came when a few friends launched a small t-shirt brand and asked me to model for them. That experience made me realize this could actually be the right path for me. I began to feel increasingly comfortable in front of the camera, and from that moment on, I gave it my all.

Among all the experiences you’ve had on set, is there one that particularly left a mark on you?

I could name both a positive and a negative one, but being someone who likes to focus on the bright side, haha, I’d definitely choose the experience I had with the Salewa team for the SS24 campaign in Fuerteventura. From the moment I arrived at the airport, I felt completely in sync with the team, they made me feel included, part of the project, and truly at home. That’s not something to take for granted, especially in a job where you’re often seen as just “the good-looking guy” you work with for a day and then never see again. That sense of connection made a real difference. On top of that, it was a professionally enriching experience, I learned what it really means to organize a shoot like that: from scouting locations to understanding the production behind the garments, and choosing the right team of photographers, videomakers, and models to reflect the brand’s identity.

Your versatility allows you to work across different kinds of projects, and being versatile also means interpreting different roles. Do you ever feel like an actor in front of the camera?

That’s actually one of the things I love most about this job, being a chameleon when needed, being versatile, expressive, and able to give voice to a style. During more elaborate shoots, you often switch between several identities in a short time, and that’s the beauty of it: you get to know yourself better and build real confidence.

When you work with a creative team, what truly makes you feel involved? What elements make a real difference on set, in your opinion?

For me, the most important thing is not being treated like an object, but rather as an actual part of the team. Respect is essential, being made to feel included and building a genuine human connection really makes all the difference.

How has your self-confidence evolved throughout this journey? Have you ever experienced moments of vulnerability that you now see as essential for your growth?

The main reason I started this journey was because I used to be very shy and insecure. I felt the need to grow in that area, and that’s exactly what happened,  I’ve made huge progress, both in my personal life and in my professional one. This job has constantly pushed me out of my comfort zone, in every kind of situation. Of course, there were challenging moments, especially at the beginning. I remember the castings, you really feel the competitive side of this industry. You’d see guys taller than you, with more unique looks, and not being chosen for a job could be hard to deal with. Over time, I learned that casting directors aren’t judging you as a person, their decisions are based on visual criteria and what they need for a specific project. It’s a necessarily superficial process. For an 18 or 19-year-old entering this world, it’s not always easy, but learning to handle it with some emotional distance has been key to growing.

When you’re not in front of the camera, what passions do you pursue and what inspires you away from the set?

Outside of work, I have a pretty full life, especially now that spring has arrived. One of the great things about this job is having a lot of free time, which allows you to pursue your passions without limitations. Sport is a big part of my life: I enjoy a variety of activities, from tennis to running and snowboarding. In my more relaxed moments, I play the piano and read.

Is there something you still dream of achieving as a model?

When I started, my dream was to walk for a major fashion brand, and I have to say, that dream is still very much alive. I’d also love to collaborate with top designers and creative directors, especially on campaigns, and to continue traveling as much as possible. I’m particularly fascinated by the idea of going to South Korea and Japan to experience their vision of fashion firsthand.

If you had to give one piece of advice to someone starting out in this career today, what would it be?

To anyone beginning this journey, I’d say that the industry is highly competitive, so it’s important not to get discouraged by the first setbacks, they’re part of the process. Be curious, ask questions, don’t be afraid to educate yourself, because no one will teach you this job step by step. Try to build the best possible environment around you: find a reliable agent or manager, and most importantly, an agency that truly believes in you, with whom you can establish not only a professional relationship but also a human one.