Natasha

Natasha began her career in fashion at just 12 years old, building over the years a solid and enduring path shaped by passion, determination, and a deep love for her job. Today, she is much more than a model: she is a mother, a producer, an event organizer, and a woman in constant evolution. In this interview, she reflects on the most meaningful moments of her journey, shares what continues to inspire and move her on set, and reveals the new horizons she is eager to explore, all while staying true to her authentic self.

Natasha, you’ve been in the fashion world for many years now. If you pause and reflect on your journey, what strikes you the most?

What strikes me the most, looking back, is the consistency I’ve maintained over time. I entered this world when I was just 12 years old. It’s been a long career, yes, but one built entirely on passion and a genuine love for what I do.

Looking back, was there ever a set that marked a turning point in your career?

I wouldn’t say there was one particular set that marked a clear “before and after” in my career. My journey didn’t include any sudden leaps or dramatic shifts. However, there are campaigns that left me with deep, meaningful memories, some because they were for brands I’ve always admired, like my major campaign for Borsalino, and others for the unforgettable experiences they offered, like shooting on Mount Everest, which was extraordinary in every sense.

With so much experience, what makes you say “yes” to a project today?

Definitely working with a team I already know and have good synergy with. But on the other hand, I’m also drawn to new projects I haven’t yet explored. I still have a strong desire to discover, to collaborate with new photographers and production teams, so the opportunity to expand my experience is always a valid reason to say “yes.”

Travel is a central part of your job. How do you experience the constant changes in places, rhythms, and people?

I’ve developed a strong ability to adapt, and I consider that one of my strengths. I embrace change and find a dynamic, ever-evolving job incredibly stimulating. Getting to know new places and people has always been a plus for me, never a burden.

After everything you’ve experienced, do you still find yourself getting emotional on set?

Yes, absolutely. It still happens. Though more often, the strongest emotions come when I see the final result of a carefully crafted project, whether it’s an editorial, a campaign, or an advertising shoot. That’s the moment when I truly feel the impact and beauty of what we’ve created.

You started as a model, but today you’re also a mother, a producer, and an event organizer. How did you manage to find balance between such different roles?

Working makes me feel alive, fulfilled, and useful, on top of what I consider the most beautiful and demanding role of all: being a mother. Over time, I’ve developed the skills and experience that allow me to manage productions or organize events, building the right team around me. I believe I have a good problem-solving mindset, and in the end, when you genuinely love what you do, everything becomes possible.

Over the years, how have you seen perceptions of beauty and fashion evolve?

It’s constantly evolving, which makes it hard to define in absolute terms. If I compare myself ten years ago to who I am today, I have to say I prefer the fashion of today, not necessarily because it’s better or more sophisticated, but perhaps because it’s bolder. The idea of what a model should be has also changed, but it always depends on the brand and its identity. There’s still space for classical, commercial beauty, but also for more androgynous or unconventional aesthetics. It’s a diverse landscape, and being part of it is exciting.

What does it mean to you, today, to feel “fulfilled”? Is it something you’ve already achieved, or something you’re still striving for?

I’m a hard worker, but also very self-critical and ambitious. So no, I can’t say I feel completely fulfilled yet. I’m making progress, but the journey is still ongoing. I feel the need to build something beyond my comfort zone, something new, something that truly reflects who I am.

Looking ahead, do you already have new projects in mind? Is there something you haven’t done yet that you’re eager to explore?

Yes, I have many ideas, and some new projects are already underway. Lately, I’ve started exploring the world of music, which is completely new to me, but incredibly stimulating. I’m also developing the idea of opening an academy in my region, a place to share passions and teach skills that are often taken for granted today, but which I believe are still essential.